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Conducting Company and Industry Research

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Throughout this section, example prompts can be copied and pasted into your chat with Kaiya:

Hover over the copy icon on the right of the box and click 👉

The basics​

Kaiya is well suited to thorough, cited research on companies, industries and individuals. When you use the word research in your prompt, Kaiya will:

  1. Think through the research: identify the key sub-questions and the evidence it needs to gather.
  2. Retrieve the information from the most appropriate sources, following the strongest leads across multiple pages.
  3. Synthesise the findings, resolve contradictions, label any inferences, and cite the sources.

You can follow exactly what Kaiya is doing in the activity strip - web searches, page reads, LinkedIn look-ups and so on. See Understanding Kaiya's Activity Strip.

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For a thorough, deep research pass, set the effort level to Thinking or Deep Thinking using the effort selector next to the message box. Use this when the research is high stakes or when the brief is ambiguous. See Choosing Kaiya's Effort Level.

Company research​

Kaiya is trained to produce a standard company research report covering:

  1. Overview: primary services, industry, industries served, with sources
  2. Year founded, with source
  3. Number of employees, with source
  4. Leadership team and board: Chair, CEO, CFO and other relevant leaders with one-line bios and sources; recent leadership changes
  5. Financials: revenue, profit, market cap, share price, ticker symbol, link to annual report
  6. Other: company website, at least three competitors with short analysis, and a summary of significant news and posts from the last 1, 3 and 12 months, each with a source link

Just ask Kaiya if you want you research to include different information and ask Kaiya to remember the format as a preference for you if you always want that format.

Example prompt: Get a company research report in the standard format​

You:

Give me research on Stark Industries

Example prompt: Add specific requirements​

If you need additional information or a particular output format, add it to your request:

You:

Give me research on Stark Industries, ensure you include a list of competitors and a market overview. I'd like this as a Word document.

Industry and market research​

Kaiya can also research industries, markets and topics, producing a well-sourced report with links to reports for further reading.

Example prompt: Industry impact report​

You:

Provide an in-depth research report on the impact of sustainability on the defence sector. I'd like links to reports for further reading.

Example prompt: Regional breakdown​

You:

Provide research on the projected growth of the defence industry, broken down by Europe, US and Asia.

Market maps​

A market map is a structured view of a market that makes it easier to brief clients, build target company lists and plan candidate searches.

When you ask Kaiya for a market map, it will produce:

  • Market definition - what the market is and what is in or out of scope
  • Target company universe - the companies that make up the market
  • Segmentation - how to group the companies (by size, model, geography, niche, etc.)
  • Relevant executives by company - if you mention a role, Kaiya will identify likely holders of that role at each company
  • Insights - gaps, risks and search angles worth exploring

Example prompt: Produce a market map​

You:

Produce a market map for UK mid-market PE-backed consumer brands. Include segmentation by revenue and category. Highlight the CFOs of each company where you can find them.
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Once Kaiya has produced a market map, you can ask it to take the next step. For example:

Great, now build a candidate long list of CFOs at these companies who have M&A experience.

Individual research​

Kaiya can build a picture of a single individual by combining LinkedIn, Invenias, press coverage, interviews and other public signals.

Example prompt: Research an individual​

You:

Research John Smith, CFO of Acme Corp. Focus on his career history, notable transactions he has led, and any public commentary on his strategic priorities. Cite sources.
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For people searches, give Kaiya as much identifying information as you can: company, role and any biographical details that disambiguate from namesakes.

Tips for getting strong results​

  • Ask for a Word document if you want a clean artefact to share, for example give me this as a Word document.
  • Ask for a spreadsheet if you want a comparable table of companies or individuals.
  • Flag anything that must be verified so Kaiya reads the source rather than relying on a search snippet.
  • Escalate to Thinking or Deep Thinking for high-stakes briefs or ambiguous territory.